Zionism 2000, a nonprofit organization dedicated to social change, was founded in 1995 by a group of citizens led by the businessman, Ronny Douek. The group made personal responsibility its objective, believing that it is possible to take action, possible to make a change, and possible to have an impact. Since its inception, Zionism 2000 has become one of the leading social organizations in Israel, recruiting thousands of volunteers, key social and educational professionals, business people, and philanthropists, as well as hundreds of corporations – all of whom are committed to establishing educational and social projects throughout the country.
Zionism 2000 develops and implements a variety of professional social action models designed to promote Israel's civil society. The organization is engaged in four main areas: ALEH-Business for the Community, which was started in order to optimize and professionalize the way businesses manage their social involvement; the City in Transition project – that seeks to promote and improve a town's quality of life by implementing a systemic model that builds community change processes based on local empowerment and the development of social capital; It's a Deal – business ventures for youth at risk; and the Reach Out to One Child project – an action model for raising and granting scholarships to children from underprivileged families.